Wool in floral designs

Seeing potential and finding inspiration from EMC Educational Team 

To see potential in a material you design with means that you recognise its inherent qualities and characteristics, and you are able to envision how these properties can be utilised to achieve a...

How to prepare for a style shoot photography session

With Rebecca Raymond and Gina Thresher, EMC Teachers

Both Rebecca and Gina are well known for their own weddings and events floristry, and it was with great excitement that we learnt that they had collaborated on a Style Shoot and...

Where do you start?

Sharing thoughts on material or idea as starting point of a design with EMC Coaches

An idea or a material are both good as a starting point of inspiration for designing with flowers. The EMC Conscious Creative Community on Circle offers a space for conversations to enfold and...

Infinite ways to design

When sustainability is more than a trendy topic

During the past decade, European Master Certification has been an educational program where open minded florists from all over the world have been through the process of realising all of their...

Lecture by Tomas De Bruyne

Main stage speaker at the EWPC 2023 conference

Tomas De Bruyne is without a doubt one of today's most talented floral event designers, specialized in architectural and conceptual floral space design. He is a celebrated international floral artist who has the skill,...

Expand your creative horizons 

Sofia Castignano - Switzerland, EMC student 

Before every Foundation Course launch we encourage the florists who reach out to us to hop on a call with a member of the Educational Team of EMC in order to clarify all questions that might arise before...

Celebrating Creativity

by Sara Marie Andrews, EMC

The story of the EMC Mastermind Experience, as seen through the eyes of the participants enfolds in a 3 parts blog, detailing every aspect of the journey our designers have embarked on in September 2022. Set up as an anniversary event to...

Conquering New Peaks of Creativity 

An insight story of the EMC Mastermind 2022 by Sara Marie Andrews, EMC

The story of the EMC Mastermind Experience, as seen through the eyes of the participants enfolds in a 3 parts blog, detailing every aspect of the journey our designers have embarked on...

Inspiration from EMC designers

2022 trends interpreted in winter designs

As the end of 2022 approaches we celebrate the diversity and the beauty of individuality in floral design, as this blog dives into winter as a source of inspiration, with four amazing EMC designers from Israel, China,...

Inspirational talks

A blog on growth, inspiration and floral design with EMC Coaches

The EMC coaches taking part in this inaugural round table discussion are Diana Toma from Romania but now living in Belgium; Jorge Uribe from Colombia, now living in the USA; and Francisca Pérez...

Focus on one single flower

Advanced Class task to enhance our student's design abilities

Floral design is the art of communicating emotions through flowers. The entire EMC curriculum is built on this concept. It is a place where designers get to grow in their capabilities to engage people...

Use of exclusive flowers explained

A design by Tomas De Bruyne

That’s a fair question! For any regular day florist, the works of large scale installations are sometimes hard to comprehend simply because you’ve never had the chance to experience the making of one. And most of us...