Registration Opens March 11th, 2022

How do Floral Designers set themselves
apart creatively so they stand out
from the rest?

Ready to learn what you wished you learned in the first place?


(without the fear of "what-do-I-do-next syndrome",
chasing after a trail of endless techniques, and giving up your time and energy)

Sign-up on the waitlist for when Foundation opens in Spring 2022!

If you’re new to floral design or a creative that has been designing for years looking to be a part of the next generation of floral designers while learning how to develop your own signature style, then you probably already know that you need to learn a new way around your thought process of design.

So, we’ll spare you the spiel.

No need to be a broken record and convince you of something that you’re thinking about on a daily basis.

After all, you probably already KNOW that being able to understand how to design is the KEY TIPPING POINT to balancing the infinite possibilities we have around us. It allows us to leverage our time, impact more people, stand out from our competition, and make a living doing what we enjoy. 

You probably also know that our industry has hundreds of thousands of designers in search of infinite outcomes.



Yearning to become a Conscious Creative?


You're probably wondering, "but where the heck do I start!?"


Perhaps in your most courageous moments you’ve made the commitment to start.

You’ve sketched designs in your journal, even purchased fabulous branches, vessels, or unique creative accessories to start a project, just giddy to work on it.

If you were super committed, maybe you even invested in some larger items to learn how to operate or to design with on impulse, assuring yourself that you’d use it in the mystical (yet elusive) “someday”. 

But even with the best intentions, most floral designers end up drifting away from their projects and they sit collecting dust somewhere in their workspace while they remain sidelined.


Here’s why most floral designers lose control over their projects:

Without a super clear step-by-step plan, services to fulfill, and maybe even a day job to get to, you literally can’t afford to veer off course.

And the moment you get lost in your designing; it’s almost impossible to recover.

Therefore, knowing how to design is one of the few things in your life that you NEED so you can have that plan and design like an artist.

And luckily YOU are ONE OF THE FEW people out there doing it this way and moving forward.

By now YOU KNOW copying your way to the top is not an option, but a mere recipe which leads to outdated products no one is interested in buying anymore.


Which means…

This is a golden opportunity for you to jump in, dust off those projects and jump in with renewed knowledge and excitement.

That is...if you are ready to step up to the challenge and out of your comfort zone.

Shhhh...I'm going to let you in on a

Little Secret

Even though floral design is a MASSIVE and quickly growing industry--it's not an evenly distributed one.

A few people will get a HUGE piece of the pie while many others fizzle out.

And the main reason for this as you’ve likely seen by now, is that while the barriers to entry are relatively LOW…

...the barriers towards EFFECTIVE INFINITE CREATIVITY are fairly high.

But as long as you can avoid the biggest blunders that sink most would-be floral designers, the path is paved for you and your creative mind.

One that allows you to achieve more freedom, more creativity and more impact on your surroundings while expanding your knowledge.

The key ingredient to all of this is what we call the Infinite Creative Effect.

And with your permission, that’s what we’d love to show you how to master.


EMC's Online Foundation Course

We’ve taken everything we’ve learned about floral design and creative applications and approaches (with over 200 graduates in over 30 countries in 9 years), and channeled it into the first step in our 3-part journey to acquire the officially recognized European Master Certification. This comprehensive step-by-step foundation framework not only teaches you the theory behind European design, but also includes the actual IMPLEMENTATION of how you can unlock your creativity on a daily basis.

Yes, you’ll learn the strategies behind everything you do, but more importantly, you’ll have a step-by-step framework that leaves nothing out. 

The end result: A long-term ASSET to use for the rest of YOUR CREATIVE LIFE.

The EMC FOUNDATION COURSE is the ONLY program of its kind that…


You're not simply learning "what" to design, but the "why" and "how", so that you can create your own signature style in the process.

Now more than ever, diversity is key. The next generation of floral designers is searching a way to stay relevant and keep ahead of the competition. We strengthen the backbone of your creativity! 

You've no doubt had some level of education of your craft, whether self-taught, through online videos, or from other educators within our industry. This course will build on that education and provide you with new options and possibilities. It's not geared to replace what you know, but to add and elevate HOW you apply it.

We all have times of realizing we are in need of a change in order to grow only happens outside of your comfort zone. The challenge lies in that initial decision to make your stand!   

So if you’re ready to step into a new way of designing, and become a conscious creative designer...

Here's how we'll help you get here:

Module 1


As you enter into the world of design, you'll learn to start with the outcome in mind. Discover how we view design and the world that it brings. 

Nature is our muse. Now that we know the elements, how does nature use the elements to make a design? 

You're experience through this and all the modules will be via video. Theory is on video delivered with worksheets to help you navigate and absorb the concepts and analysis. Practical hands-on videos cure the curiosity-driven fascinations breaking down the process. As you navigate through each module, you'll have a weekly assignment to accomplish in order to give you the opportunity to put learning into practice.  

  • We'll break down the very essence of what Floral Design is.
  • What is the Language of Design, and how do we use it to our advantage?
  • See all of the available tools of the market that you can utilize for yourself..
Module 2


Now that you've learned the foundation of the creative mind, it's time to apply it to YOUR creative mind! How does one become an Infinite Creative Designer?

How about YOU? 

Learn how to boost your to analyse your work to get better. Applying the language of design into your own creations will strengthen during this portion of the course. Using the most suitable techniques and  implementing techniques with the right mechanics will be taught from a completely different perspective.

  • Dive into the magical world of colour. This is one of these most provoking ways to convey the message .
  • How to use the most suitable techniques and implement techniques with mechanics in order to create stronger designs.
  • Learn to balance time, knowledge, technique and creativity.
Module 3


As an artist, knowing our medium, the botanicals, is paramount to our success. This module focuses on not only mastering the knowledge of our medium, but how it will inspire you and unlock creativity.

The knowledge in this module will provide you with the challenge to explore and work with more of what nature brings us. 

  • Discover the physical potential of botanicals and knowing their best use.
  • Set yourself up for success as you learn the best steps for care and handling.
Module 4


Implementation. Now you'll put what you've learned into purposeful practice. Applying the framework of infinite creative design to practical application is the challenge that we all face. 

Combining the most important designs in the industry, you'll experience them through the European Master lens.

  • Learn about European Sympathy Expressions
  • Plant compositions in today's European mindset
  • European Wedding bouquets that take it to the next level
  • Experience and master the art of the European hand-tied

Frequently Asked Questions

What our most successful students asked before joining our EMC Foundation Course

Still pondering is this Course is the right fit for you?

EMC Foundation is PERFECT for you if…

  1. You're just getting started and wants to do it right.
  2. You are struggling and want to fix it once and for all.
  3. You're willing to put in the time! It does require a time commitment.
  4. You're already investing time and money into your design process, but just not getting there.
  5. You want to stay relevant and ahead of the curve.
  6. You want to grow and are willing to make that happen.
  7. You are aware and excited about stepping out of your comfort zone to a new level of success.
  8. You are willing to set aside what you already know in order to be open to something new.
  9. You are ready to invest in your future and give the experience your attention.
  10. Ready to take the actions needed to become a conscious creative!

If you said “yes” to at least 5 of the above, I can’t wait to meet you inside the EMC Foundation Course!

Choose Which Package You Want Today!