Discover how to take your retail flower business to another level
without sacrificing your creativity, while doubling your profits,
with our proven floral business strategies!

Unleash Your Creativity and Grow Your Profit with DUOlogue: Where Creativity meets Business 

Miami, Florida

 3-Day Intensive Workshop

April 10-12, 2024

Exclusive Demonstation

April 13, 2024

Spark Your Creative Designs
Dive into the heart of 2024's hottest floral trends with us! Learn how to weave these trends into your floral designs, website, online presence and store decor, turning your store into an irresistible haven of contemporary beauty. It's all about being a trendsetter, not just a follower!

Marketing Mastery
Master the art of marketing, both offline and online, with direct strategies that do more than just sell – they create an experience. Boost your sales and profitability by connecting with your customers in a way they simply can't ignore.

Store Display Magic
Transform your in-store experience into a customer magnet! Uncover the secrets of captivating displays that don't just showcase your flowers but tell a story, drawing in clients who just can't resist stepping into your world.

Sales & Lead Generation Secrets
Unlock the formula to skyrocket your sales and reel in leads like a pro. We're spilling the beans on pricing and market dominating strategies that will not just increase your revenue but grow your business exponentially. Get ready to watch your business bloom!

Expert Guidance
Tap into the collective genius of Tomas De Bruyne, a design visionary ~ the ultimate creative, and Christi Lopez, a business strategist with 35 years of retail and wholesale floral businesses in the game. Their expertise is your golden ticket to a flourishing floral empire!


Get a Sneak Peek:
Download Our Free Guide on 2024's Floral Trends

Are you ready to let your floral business blossom like never before? Dive into our exclusive guide, '2024's Floral Trends,' and start your journey towards becoming a trendsetter in the industry. This guide isn't just a peek into the future; it's a doorway to endless possibilities and a sneak preview of the magic we'll be diving into at our comprehensive Duologue Workshop.

With each page, you'll uncover the secrets of the colors, shapes, textures, and flowers set to define the upcoming year. But that's not all – you'll also learn how these elements can intertwine beautifully with your unique style, turning every arrangement into a personal masterpiece.

Think of this guide as your first step into a world where creativity meets strategy, where every bloom can become a part of your success story. It's more than preparation – it's inspiration, a taste of what's to come when you join us for the full experience at the workshop. So why wait?


Download the guide now, and let's start crafting your floral future today!

We respect your privacy. No spam, ever!

Hi, I'm Tomas De Bruyne, and I love the artistry of floral design...


What really bothers me is seeing talented florists struggle to differentiate their brand and maximize profits.

If you're a retail florist struggling to stand out in a saturated market, then you know exactly what I'm talking about.

Every day, you pour your heart and soul into creating beautiful floral arrangements. But despite your best efforts, you're not seeing the growth and profits you deserve. You're overwhelmed by the fast-paced trends, struggling to combine elements in a unique yet efficient way, and feeling lost without a signature brand.

Perhaps you've tried generic marketing and branding strategies, hoping they would work for your unique floral business. But they're not tailored to your specific needs and challenges. They leave you feeling frustrated and stuck, with no significant improvement in your brand recognition or profits.

Retail florists have been facing these challenges for years. It's now 2024. We can create breathtaking floral designs, but why can't we build a sustainable and profitable floral business that stands out from the crowd?

And now we can. Introducing DUOlogue, a unique fusion of business and creativity, designed specifically for retail florists.

I know what you're thinking. The cost of the workshop, the time commitment, and uncertainty about the results. But consider the potential return on investment, the unique value of the workshop, and the expertise of the presenters.

In this 3-day Intensive Workshop...

In this 3-day intensive workshop, we'll guide you on how to combine elements in a fast, quick, yet artistic way to inspire you toward your signature brand and learn secrets to better revenue and profits.

Unlike other workshops, DUOlogue is tailored specifically for the retail floral business. It's not just about creativity; it's about combining that creativity with effective profit building and marketing strategies.

That means you don't have to worry about staying on top of trends, figuring out how you can be more profitable, or what to do to market yourself. We've got you covered.

On top of that, you'll gain increased brand recognition, learn to generate higher profits, and grow a more sustainable business.

Click the link below  to register for DUOlogue today and take the first step towards transforming the way you think about your floral business.

Investment: $2997.00 (includes Demonstration)




Join Us at The Exclusive Demonstration...

Embrace the Future of Floristry Today! Dive into a world where innovation meets beauty in our "Floral Trends 2024" demonstration. Set for an exhilarating two hours, this exclusive session is not just a trend showcase but a transformative journey into the heart of next year's floristry.

As April blossoms, so will your expertise and creativity with each unveiled trend, rich in unique design elements, colors, and materials. But there's more – each trend is paired with actionable business insights. Learn how to turn these artistic visions into profitable realities, captivating your clients and enriching your business. Whether you're looking to refine your style or revolutionize your floral shop, this session is a treasure trove for any forward-thinking florist. Gear up to make the rest of 2024 a year of trendsetting triumphs and business growth!

Investment: only $49.00

Take the step to sign-up!

Hi, I'm Christi Lopez, co-owner of EMC International. I started my journey as a retail florist, just like you. I remember the frustration of not being able to differentiate my brand and maximize my profits, despite my passion and hard work.

I tried all the generic marketing and branding strategies, but they didn't cater to the unique needs and challenges of the retail floral business.

After talking to other florists, I realized I wasn't alone. We were all struggling with the same issues - lack of knowledge and skills in creativity, branding, and marketing tailored for our industry.

We understood the challenges that talented florists faced—the feeling of being overwhelmed and the frustration of untapped potential. That's why Tomas and I developed DUOlogue—to empower you to cultivate a thriving, profitable retail florist business.

And here it is, DUOlogue. A 3-day intensive workshop that equips you with the knowledge and skills to set your brand apart, maximize profits, and stay ahead of trends.

I know you might be thinking, "Can this really work for me?" But remember, DUOlogue is designed specifically for retail florists. It's not a one-size-fits-all solution, but a tailored approach to help you succeed in your unique business.

At EMC International, we believe in the power of education and the potential of every retail florist. We're committed to providing you with the tools and knowledge you need to succeed.

Don't miss this opportunity to transform your floral business. Register for DUOlogue today and start your journey towards a sustainable and profitable business.

Let's Do This ~ It's Your Time to Bloom!

Our Flourish in Floristry Framework

The Creative Aspect

Discover the Creative Aspect of our workshop, where your artistic vision meets practical application. Learn our Color Palette System of creating so you'll be able to not stifle your creativity but also put a system into place that gives you a way to effectively order, recipe and create for profit. We'll explore a spectrum of colors, styles, and materials, and integrate them into your daily creations. This is about elevating your craft to attract and delight customers, setting your arrangements apart in the marketplace. With each level of expertise you master, watch as your designs not only reflect your passion but also drive increased demand and customer loyalty.

The Marketing Aspect

In the Marketing Aspect of our workshop, learn to translate the beauty of your work into compelling stories that resonate both online and in your storefront. We'll dissect successful strategies to create immersive experiences that captivate your target audience, reactivate past customers and turn them into returning clients. By refining your marketing strategies and communication skills, you'll turn passive onlookers into active buyers. Gain practical strategies to craft marketing messages, providing compelling offers, and digital marketing that speak directly to your customers' desires, boosting your sales and brand presence.

The Business Aspect

The Business Aspect of our program is designed to transform the way you handle sales along with updated pricing tools and effective buying processes. Our Profit Acceleration System fosters positive purchasing experiences. You're not just selling flowers; you're building relationships and a reputation for excellence. We'll delve into effective sales guidance techniques, helping you to advise customers expertly and confidently. Equip yourself with the know-how to evolve your clientele from casual buyers to loyal advocates, all while enhancing your creative sales approach to see your business thrive.

Let's Talk Details...

Who is this for ideally?

Retail Florists

(who want to stop creating ordinary wire service designs and stand apart from their competition by learning a framework that will catapult the profitability and success of their business.)

When is it taking place?

The Workshop

April 10-12, 2024

The Demonstration (open to public)

April 13, 2024

Where is it going to be?

One GREAT Location

Marriott Miami Airport
1201 NW Le Jeune Road
Miami, Florida 33126 
(shuttle to and from the airport provided)

What is the price?

$2997 for the full experience (3-Day Workshop and Demonstration)
with two options to pay - a 1 time payment in full or a option for a 3-payment plan


$49 for the Demonstration

Secure Your Spot NOW for DUOlogue, the Ultimate Retail Florist Workshop!


Struggling to differentiate your floral brand and maximize profits in a saturated market?

Elevate your brand and profits in just 3 days with DUOlogue, a workshop tailored specifically for retail florists.

Learn to expand your offerings AND keep your creativity by tapping into trends. Discover how to blend creativity with business, and develop a unique, signature brand.

Boost your revenue and profits by staying ahead of industry and standing out from the competition.

Your own in-industry experts (money saved on generic business consultants)

Improve customer relationships and build a more sustainable and profitable business.

Secure Your Spot NOW!
First Access to Fresh Innovations

Jump at this first-ever chance to embrace and lead with the newest creative ideas and strategies in floristry. Be a trailblazer, implementing what others haven’t even seen yet. It's your time to shine as an industry pioneer!

Crafted by the Best for the Best

DUOlogue isn't just another workshop — it's a mastermind creation by top industry experts, tailored to skyrocket your retail floral business. We're bringing you the crème de la crème of strategies, fine-tuned to ensure you're not just keeping up, but setting the pace in the floral world!


Tired of generic business workshops that don't address the unique challenges of the retail floral industry?

If you're reading this, chances are you're feeling overwhelmed and stuck, unable to grow your business or stand out from the competition. This is often due to a lack of access to quality education and resources that combine creativity and business strategy specifically for the retail floral industry.

Since the 3-day intensive workshop and presentation are designed specifically for retail florists, it will equip you with the knowledge, skills, and strategies to elevate your brand, maximize profits, and stand out from the competition.

After surveying industry professionals around the world, Tomas De Bruyne and Christi Lopez realized there was a need for a workshop that specifically addressed the unique challenges and opportunities of the retail floral industry. Thus, DUOlogue was born.

By attending DUOlogue...
  • you'll gain increased confidence in business decision-making, leading to a more sustainable and profitable business.
With the knowledge and skills gained from DUOlogue you'll...
  • learn to develop and use your unique, creative, signature style that sets you apart.
  • be able to elevate your brand, gain your marketing dominating position, maximize profits, and stand out from the competition.
DUOlogue is designed for both established and emerging retail florists, making it a versatile solution for anyone looking to elevate their floral business.

By applying the strategies learned in DUOlogue, you'll see growth in your business and an increase in profits.


The DUOlogue Difference

Say goodbye to one-size-fits-all business seminars! DUOlogue is custom-crafted for you, the retail florist. We're diving deep into the unique challenges and opportunities of your industry. Forget generic – this is about real, impactful strategies that will make your floral business blossom like never before.

Your Exclusive Ticket

Your golden ticket grants you entry to our 3-day intensive workshop (April 10-12, 2024), plus an exclusive demonstration on April 13th in the vibrant city of Miami, Florida. This isn't just an event; it's a career-transforming experience!

Turning Learning into Earning

All you need to do? Show up, soak in the expertise, and then unleash it in your business. Apply the cutting-edge skills, strategies, and insider connections to suppliers and partners we provide. Watch as your profits and revenue bloom from these newfound insights.

Outpace Your Competition

Don't let your competitors outshine you! Grab your spot at DUOlogue now and be the trendsetter in your floral market. This is your chance to rise, innovate, and lead.

Act Fast for Floral Success

Ready to revolutionize your business? Secure your place at DUOlogue today. Don’t miss out on this exclusive opportunity tailored just for retail florists like you!

Secure Your Spot NOW!

Let's Invigorate Your Retail Floral Business!

One-time Payment


Best Value

  • 3-Day Intensive Workshop AND Demonstration
  • Discover 4 Exclusive Trends to Implement
  • The 100+page Trend Report 2024
  • Industry Expert Sessions with Breakout Masterminding
  • Hands-On Designing
  • Marketing Mastery Insights
  • Implementable Profit-Boosting Strategies
  • Networking Opportunities
  • Supplier Connections
  • Post-Workshop Resources

3 Monthly Payments


Pay Over Time

  • 3-Day Intensive Workshop AND Demonstration
  • Discover 4 Exclusive Trends to Implement
  • The 100+page Trend Report 2024
  • Industry Expert-Led Sessions with Breakout Masterminding
  • Hands-On Designing
  • Marketing Mastery Insights
  • Implementable Profit-Boosting Strategies
  • Networking Opportunities
  • Supplier Connections
  • Post-Workshop Resources

1 Payment-Demonstration


Just the Demonstration-April 13th

  • Exclusive Demonstration
  • Showcasing 4 Exclusive Trends 
  • Marketing Insights
  • Profit-Boosting  Strategies
  • Pre-Event Networking
  • Vendor Tables






Your Presenters

An internationally acclaimed author, speaker and teacher. Co-founder and director of European Master Certification, a unique program aiming to empower designers from all over the world to grow and expand their creativity. He is a very skilled communicator who genuinely connects and interacts with people, delivering the message and making sure it was understood.

Tomas teaches floral design by relying of a very strong foundation of theoretical knowledge, but delivers the message from a very practical perspective. His successful experience as a trendsetter, globetrotter, entrepreneur, influencer, artist, award winner and judge, all set him apart as a unique voice and a on of a kind floral design teacher with a strong passion and on the spot applicable knowledge.

The dynamic visionary behind Propel Coaching and the diligent COO of EMC International. With over 35 years as a successful entrepreneur, Christi’s journey boasts three decades at the helm of a thriving event and retail florist enterprise that touched multiple 7-figure successes. Her prowess isn't limited to business alone. As the past President of the Mid-Atlantic Floral Association and with esteemed certifications from AIFD and EMC, she actively seeks to participate in shaping the educational framework of the industry.

Christi is known for her actionable coaching strategies, whether it's asserting market dominance, fine-tuning messaging, fortifying trust, devising irresistible propositions, trimming excesses, optimizing pricing, honing sales techniques, or creating digital marketing campaigns. At the heart of her success is her ability to craft bespoke strategies, ensuring clients receive roadmaps tailored for their profitability.



Day One: Unveiling Color Palette System and Driving Cash Flow with the Profit Acceleration System

In a world drowning in sameness, let's pull back the curtain to design, differentiate and drive profit in tomorrow's market, incorporating 2024's most sought-after floral trends! With hands-on design time, together, we'll navigate the ins and outs of design differentiation. Learning how to build better recipes around profit - ensuring your business doesn't just keep up but leaps ahead. Get valuable feedback on the growth opportunities in your design and learn how to capture those designs digitally for website ordering.

Day Two: Style Meets Strategy—Harnessing Your Unique Superpower and Pairing it with Strategies to Dominate Your Market

Design not just with passion, but with a purpose—learn cost cutting strategies while crafting the online and offline ways to sell more products to your right fit customers! We'll be diving into in-store displays for better sales as well as how to create more sales online with your web presence and ultimately put more money in your pocket. We end our day with laser coaching - benefit from hearing where others are in their business and get targeted help.

Day Three: From Blooms to Brand—Learning the Action Plan to Move Forward

It's not just flowers—it's a statement, a story, a brand - a way forward. Day Three is where your floral creations meet your brand's voice. By creating a team project, you'll be able to incorporate what you've learned and gain valuable feedback from Tomas and Christi on how to take what you've built and use it for your best outcomes; ensuring your message attracts your dream clients.

DEMONSTRATION: Floral Blueprint 2024—Design, Deliver and Dazzle Your Dream Clients!

After an intensive 3-day workshop focused on the harmonization of design, business, and customer-centric approaches, we're thrilled to present a captivating two-hour demonstration. Witness first-hand the embodiment of 2024's most anticipated floral trends. While our primary focus will be on the artistry and craftsmanship of these upcoming designs, we will seamlessly integrate nuggets of essential business wisdom. This session promises not just a visual treat but a holistic view of what the future holds for the world of floristry. Be inspired, be informed, and be prepared to be a trendsetter.

I'm ready to sign-up!


Have a question? We can help!