FOUNDATION teaches all the basic skills, techniques, and theory required in the European Design teaching system in a very accelerated, yet comprehensive format. It is comprised of an online 8-week course. (REGISTRATION happens only twice a year.)

• The currency of a European design system, the most updated and commercially applicable set of knowledge and skills to inject into the international floral industry
• Study of European Elements & Principle’s Expression & Classification
• Reference to Nature’s Design – inspired by Mother Nature versus idea expression.
• Proportions, structural and shape expressions
• Updated work methods and applications for the new generation of florists
• Mechanics and Techniques of Construction, Structures, and application to a diverse range of jobs
• Focus on the most current flower and plant care and handling procedures
• Color Theory
• Hand-tied Bouquet Classification; analyzing and defining the most up-to-date methodology, functions, and techniques
• Classic European study relatable to today’s floral marketplace, and beyond…
• Wedding Flowers: Analyzing and defining its Methodology, Shapes, Functions & Wiring Techniques
• Sympathy Flowers: Seeing today's European designs mechanics and trends
• Plant Design: Working with single plants and multiple to create more intriguing designs.

Practicum is an active implementation program that helps students in their growth process, taking the knowledge they learned in Foundation to the next level, in preparation for the magical experience of Advanced Class.

• Assigned schedule of skill practice is complemented by video tutorials which will demonstrate mechanics and techniques which may be useful to complete the assignment.
• A list of floral nomenclature is given as required study to prepare for PART III. This framework is delivered online with weekly interaction in "pods" with other students and an EMC Coach giving the student time enough to practice becoming proficient in the learned skills.

ADVANCED explores the application of the creative process. Taking place in Brugge, Belgium, it’s where passion and emotion bring creativity to fruition.

• This module teaches advanced application of practiced skills, knowledge, and functionality while presenting it artfully.
• It is followed by a Final Examination (comprised of several exams both hands-on design and written), which determines the outcome of the European Master Certification process for each student.
• Advanced Structure and Constructions: Multiple shapes & Techniques
• Natural Flower Support classification; analyzing and defining its methodology
• Emphasis on creativity, functionality and meticulous craftsmanship
• Alternative sustainable design mechanics
• How to create Tension, Emotion & ‘Gestalts’ in design
• Insight into various Art Forms and styles; its inspirations and interpretations (field trip to the Louvre in Paris)

LAST STEP TO CERTIFICATION: FINAL EXAM EXPECTATIONS

• A certified EMC Floral Designer should be able to analyze and communicate the theory behind each design with a clear understanding of European elements and principles of design. #emcdesigner
• He/she should be able to translate emotional value through the effective application of European elements & principles of design.
• An EMC designer will have the ability to develop and create a diverse range of European-inspired work in a personal, unique style.