Design From The Heart with Orit HertzMay 08, 2021
Orit Hertz - Instructor. Event designer. Conscious creative. Freelance florist. Artist. Teacher.
Orit Hertz School of Design and Flower Arrangement opened in Israel, in 2009 to offer professional level courses on flower arrangement at the highest level, in a pastoral setting and for small, intimate groups. The courses and workshops aim to help students learn how to connect the flowers to their authentic inner world and to arrange them in order to create stirring works of art that hold great meaning to their creators.
Orit Hertz is a floral artist who has an amazing ability to blend in soulful stories in her designs. Her quest for authenticity and love of all things nature, translate into exquisite floral compositions that are full of emotion. Consciously creating artful displays, integrating unique materials and using Nature as a source of inspiration, she seems to be able to access a universe of infinite design possibilities.
There is a sense of a seamless transition of elements that complement the intricately crafted, intriguing structures of a signature style design by Orit Hertz.
Q: What is the story behind the flowers? Where did it start and how did you grow into the conscious creative, unique designer you are today?
I in the British Institute and was taught by the one and only, my beloved teacher, wonderful lady, and guru in the flower world. The one who taught me the secrets of the profession; the one that supported, encouraged and believed in me - Gina Eting, rest her soul. Excitement and unexplainable happiness overwhelmed me in those first floral classes I had taken.
I knew, from those sessions, that it was time to make a serious change in my life. In fact, the my teacher offered to help me in my endeavour, and I distinctly remember her telling me "I will help you because you are very serious!". That is when it started as a career, as through education I realised I need to take myself and my passion seriously in order to grow.
"Teaching and passing my knowledge to others fills me with joy and a wonderful sense of fulfilment."
How do you approach education today in your own school, at home, in Israel?
How did education help you grow? What are some of the most important things you have learned after going to different programs?
Are you still a student, as well, even though you are teaching successfully for so many years?
What is your perspective on INTEGRATION as a concept for the future in floral industry?
Committed to constantly developing new and exciting means of reaching out to the floral community, providing quality education, and also valuable experiences, EMC is focusing on using the best of today’s technology to build up a complex and integrated event: EMC GO LIVE! This 2-day virtual event offers florists and designers together the opportunity to learn and connect. Exploring the future in this fast-changing world with a conscious creative mindset is vital and a goal for us all.
The event will be hosted on-line and it focuses on INTEGRATION as the main theme, offering a star line-up of distinguished guests, to inspire you, challenge your mind and provoke you to become a Conscious Creative.
Orit Hertz will be hosting a floral design demonstration you will not want to miss!
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