European Master Certification is an educational program, and, as accustomed, at the end of it, on graduation day, each student gets a diploma. There is an exam, that takes place at the end of the Advanced Class and of course, grading the performance of the students is require. Besides being a wonderful event, held at the 14th century beautiful building of the Town Hall in Bruge, besides the great Belgian beer they serve and all the fun that one can feel in the air, the graduation of EMC is not a destination in itself. 

At EMC we put the value more on the journey our students make, on the learning process, which never really ends on graduation day.

We constantly prepare ourselves to perform better, which is our goal, in the end: to make the best of what we do. Our clients...

 More than flowers. Much more than a book.

A R T

"Arthur and Stacey challenge themselves to guide the materials into a story of synergy. Their message is an invitation to embrace imperfection and the transcience that makes this medium so perfect.

Design should be an infinite process, a journey of growing and expressing recent emotions. Art will always be a barometer of time."

Tomas de Bruyne - CEO @European Master Certification

^{transcript from the Foreword of the book}

GENESIS

The picture below is first for a reason. Both authors, Arthur Williams and Stacey Bal, look back to the 2019 AIFD Symposium as the moment when they have decided to take on this project together and respond to Florists' Review invitation to edit a book. It...

Kristina Rimienė, EMC is one very talented designer and a lady with an amazing personality, She lives in Lithuania and besides owning a flower shop, designing gorgeous events and organising a unique floral festival in her country, Kristina is also quite known to the Lithuanian public as the host of a famous television show. We have interviewed her in this new series of articles, Mirroring Designers, along side Flavia Bruni from Italy, to give you an insight on how the same two areas of creativity, floristry and television, can beautifully and successfully blend together.

How have flowers taken you from the floor of your flower shop to a television studio? Tell us in short, your first encounter with television. 

Four years ago, the idea to make a new talk show for TV where...