Blog
Inspiration from EMC designers
2022 trends interpreted in winter designs
As the end of 2022 approaches we celebrate the diversity and the beauty of individuality in floral design, as this blog dives into winter as a source of inspiration, with four amazing EMC designers from Israel, China,...
Inspirational talks
A blog on growth, inspiration and floral design with EMC Coaches
The EMC coaches taking part in this inaugural round table discussion are Diana Toma from Romania but now living in Belgium; Jorge Uribe from Colombia, now living in the USA; and Francisca Pérez...
Focus on one single flower
Advanced Class task to enhance our student's design abilities
Floral design is the art of communicating emotions through flowers. The entire EMC curriculum is built on this concept. It is a place where designers get to grow in their capabilities to engage people...
Use of exclusive flowers explained
A design by Tomas De Bruyne
That’s a fair question! For any regular day florist, the works of large scale installations are sometimes hard to comprehend simply because you’ve never had the chance to experience the making of one. And most of us...
Portrait of a designer
EMC Coach, Dalia Bortolotti is an inspiration for us all
Floral design was not Dalia Bortolotti’s original first choice of career. She has always been interested in flowers and gardening, but that was really as far as it went until there was a crash in...
Design and Critique enfolds
With EMC Alumni bringing growth and gorgeous designs to the table
EMC already started and we're well into our 4th month of the “Design and Critique” program, designed especially for our Alumni. It is a program that you can read more about here and it is...
Growing the ultimate bridal rose
The story of Alexandra Farms nursery
Alexandra Farms is a famous boutique grower, located in the incredibly fertile savanna of Bogotá, high in the Andes Mountains of Colombia. The garden roses and David Austin varieties from Alexandra Farms are...
Floral creations serving a theme
The art of design blends with photography in the work of EMC Alumni
A theme is not the same as the subject of a work. Themes are similar but also different from motifs in that themes are ideas conveyed by the...
What can you find in the EDGE fanzine?
EMC Teachers presenting designs focused on one technique
A fanzine is a publication produced by enthusiasts of a particular cultural phenomenon for the pleasure of others who share their interest.
Our phenomenon is called floral design and if...
Nurture the novice attitude within you
How does this contribute to your growth as a floral designer?
When we speak of the novice, are we referring to children or artists? My perception is neither of the two, as it speaks of them both, as different creative...
EMC inspiration
Learning from the past to focus on the future
As unique as her personality, the floral design is the most intimate accessory a bride wears on her big day.
And the internet has a tone of references as to what bridal flowers mean to the newly wed, but what does it mean...
Learning on a different scale
Floral project designed by Tomas De Bruyne for PWC Belgium
This short clip was taken during the execution of a floral installation designed by Tomas De Bruyne. The client was PWC Belgium on the occasion of the inauguration of their new headquarter building, a...
