Blog
The Dance of Opposites
How Static and Dynamic Lines Shape Emotional Impact
When you observe nature closely, you'll notice that plants rarely grow in perfectly straight lines. Yet in floral design, we deliberately choose between static and dynamic lines to shape emotional responses. This fundamen...
Design your Future
Design inspiration and live Q&A sessions with EMC Coaches
Since its inception in 2011, EMC has been dedicated to empowering floral designers and florists to discover their unique DNA as a creative. The program encourages participants to refine their skills, assess where they a...
When Floral Design Goes Beyond Flowers
The Power of Knowledge, Creativity, and Client Trust
The event by KM Events, with floral design conceptĀ by Tomas De Bruyne, featured an impressive 45,000 fresh flowers, complemented by 25,000 artificial blooms, all brought to life by a dedicated team of 25 ...
Interpreting ArtĀ
Advanced Course of EMC exam piece inspired by a painting
Art offers a range of learning opportunities for the floral designer based on the recognition that they are both unique genres of creativity. Unique in their own way but able to convey emotions through the use of differin...
Floral Creativity Unleashed
EDGE fanzine - ART is availableĀ
We are thrilled to announce the release of the 5th edition of EDGE Fanzine by EMC, hitting digital shelves July 15, 2024. This edition delves deep into the captivating world of floral art, exploring theĀ many ways flowers can be used as...
Large scale floral installation under analysis
Design by Tomas De Bruyne for the Tulip Experience Day
As described in a previous blog, the lead instructor of EMC, Tomas De Bruyne, received the honour of having a tulip named after him.Ā The Tulip Experience Day promissed an immersive journey into ...
Embracing Beauty
The Journey of the Tomas de Bruyne tulip
In the heart of the floral industry, amidst the bustling world of growers, sellers, florists, and designers, there exists a celebration of artistry, dedication, and the profound beauty of nature. The Tulip Experience Day marks a momentous
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Does knowing many techniques helpĀ improve your design skills?
Learn to craft yourĀ arrangements to the highest standards!
Floral design is notĀ just about arranging flowers; for some it's an art form and for some is a craft that requires skill, creativity, and a deep understanding of various techn...
Razzle Dazzle Your Clientele!
The avant-garde trend of 2024 is challenging creative limitations
For floral designers, the commitment to staying ahead is not just an ambition but a necessity. As we stand on the threshold of 2024, the relevance of upcoming trends takes center stage, guiding floral...
Grow Your Profitability
Is there more to creating designs than simply making them beautiful?
Florists are driven by passion. The passion for beauty, for emotion, for flowers and nature. The hard grunt work, the long nights and stressful deadlines are all challenges that every single florist on t...
Quintessential Success!
How to fuel your creativity?
Classicism, a concept deeply rooted in the arts, has always served as an aesthetic anchor, providing a timeless and enduring foundation for creativity. In the ever-evolving world of floral design, the allure of classicism is unparalleled. It o...
Impact
lecture by Tomas De Bruyne at RSVP Symposium Venice, 2023
Half a millennium ago, Venice was the epicenter of global trade, not merely a hub for goods but a crucible for the exchange of ideas and the birthplace of service enterprises. The opulent annual carnival and extravagant gatherings ...
