Blog
The Dance of Opposites
How Static and Dynamic Lines Shape Emotional Impact
When you observe nature closely, you'll notice that plants rarely grow in perfectly straight lines. Yet in floral design, we deliberately choose between static and dynamic lines to shape emotional responses. This fundamen...
Design your Future
Design inspiration and live Q&A sessions with EMC Coaches
Since its inception in 2011, EMC has been dedicated to empowering floral designers and florists to discover their unique DNA as a creative. The program encourages participants to refine their skills, assess where they a...
When Floral Design Goes Beyond Flowers
The Power of Knowledge, Creativity, and Client Trust
The event by KM Events, with floral design concept by Tomas De Bruyne, featured an impressive 45,000 fresh flowers, complemented by 25,000 artificial blooms, all brought to life by a dedicated team of 25 ...
Interpreting Art
Advanced Course of EMC exam piece inspired by a painting
Art offers a range of learning opportunities for the floral designer based on the recognition that they are both unique genres of creativity. Unique in their own way but able to convey emotions through the use of differin...
Floral Creativity Unleashed
EDGE fanzine - ART is available
We are thrilled to announce the release of the 5th edition of EDGE Fanzine by EMC, hitting digital shelves July 15, 2024. This edition delves deep into the captivating world of floral art, exploring the many ways flowers can be used as...
Large scale floral installation under analysis
Design by Tomas De Bruyne for the Tulip Experience Day
As described in a previous blog, the lead instructor of EMC, Tomas De Bruyne, received the honour of having a tulip named after him. The Tulip Experience Day promissed an immersive journey into ...
Your Path to Self Discovery
As a floral designer and EMC Alumni, this experience is made for you!
For over a decade now, EMC has been at the forefront of providing a platform for individuals to delve deeper into their artistic journey and explore the vast potential of floral design as a form of ...
EMC's Exploration of 2024 Trends
From trend development to captivating displays
As part of our annual team-building event, the EMC Core Team embarked on a unique collaboration this year, partnering with one of the largest wholesale suppliers in the Middle East, Al-Lokrit in Dubai. The mission? T...
Beauty in Floral Lines
Inspiration from nature is infinite if you know how to approach it!
In the world of floral design, one element reigns supreme: the floral line. These lines, derived exclusively from botanical stems, hold the power to shape and structure a design, giving it direction and pu...
Techniques
What are they and how can we master them?
Techniques in floral design refer to the various actions employed to execute a particular task in creating an artistic work. They play a vital role in the design process, allowing designers to transform their ideas into reality and enhance the...
Sculptural botanicals
with Keith Stanley EMC, IMF
Keith Stanley EMC, IMF is a floral designer with an unwavering and ambitious desire to continually challenge himself. He possesses a strong will and eagerness to learn, as well as a passion for imparting his knowledge, skills, and love of floral ...
Weddings by EMC designers
Seen through traditions and local customs
In this edition of the EDGE fanzine, we are proudly presenting EMC designers from all over the world and their work with wedding flowers. Moreover, we feature the designers from our educational EMC core team with inspirational t...
