Blog
Your Path to Self Discovery
As a floral designer and EMC Alumni, this experience is made for you!
For over a decade now, EMC has been at the forefront of providing a platform for individuals to delve deeper into their artistic journey and explore the vast potential of floral design as a form of...
EMC's Exploration of 2024 Trends
From trend development to captivating displays
As part of our annual team-building event, the EMC Core Team embarked on a unique collaboration this year, partnering with one of the largest wholesale suppliers in the Middle East, Al-Lokrit in Dubai. The...
Beauty in Floral Lines
Inspiration from nature is infinite if you know how to approach it!
In the world of floral design, one element reigns supreme: the floral line. These lines, derived exclusively from botanical stems, hold the power to shape and structure a design, giving it direction...
Techniques
What are they and how can we master them?
Techniques in floral design refer to the various actions employed to execute a particular task in creating an artistic work. They play a vital role in the design process, allowing designers to transform their ideas into reality and enhance the...
Sculptural botanicals
with Keith Stanley EMC, IMF
Keith Stanley EMC, IMF is a floral designer with an unwavering and ambitious desire to continually challenge himself. He possesses a strong will and eagerness to learn, as well as a passion for imparting his knowledge, skills, and love of...
Weddings by EMC designers
Seen through traditions and local customs
In this edition of the EDGE fanzine, we are proudly presenting EMC designers from all over the world and their work with wedding flowers. Moreover, we feature the designers from our educational EMC core team with...
Wool in floral designs
Seeing potential and finding inspiration from EMC Educational Team
To see potential in a material you design with means that you recognise its inherent qualities and characteristics, and you are able to envision how these properties can be utilised to achieve a...
Infinite ways to design
When sustainability is more than a trendy topic
During the past decade, European Master Certification has been an educational program where open minded florists from all over the world have been through the process of realising all of their...
Celebrating Creativity
by Sara Marie Andrews, EMC
The story of the EMC Mastermind Experience, as seen through the eyes of the participants enfolds in a 3 parts blog, detailing every aspect of the journey our designers have embarked on in September 2022. Set up as an anniversary event to...
Conquering New Peaks of Creativity
An insight story of the EMC Mastermind 2022 by Sara Marie Andrews, EMC
The story of the EMC Mastermind Experience, as seen through the eyes of the participants enfolds in a 3 parts blog, detailing every aspect of the journey our designers have embarked on...
Journal of an amazing EMC design experience
by Sara Marie Andrews, EMC
The story of the EMC Mastermind Experience, as seen through the eyes of the participants enfolds in a 3 parts blog, detailing every aspect of the journey our designers have embarked on in September 2022. Set up as an...
Inspirational talks
A blog on growth, inspiration and floral design with EMC Coaches
The EMC coaches taking part in this inaugural round table discussion are Diana Toma from Romania but now living in Belgium; Jorge Uribe from Colombia, now living in the USA; and Francisca Pérez...