Beauty in Floral Lines

Inspiration from nature is infinite if you know how to approach it!

In the world of floral design, one element reigns supreme: the floral line. These lines, derived exclusively from botanical stems, hold the power to shape and structure a design, giving it direction...

Techniques

What are they and how can we master them?

Techniques in floral design refer to the various actions employed to execute a particular task in creating an artistic work. They play a vital role in the design process, allowing designers to transform their ideas into reality and enhance the...

Sculptural botanicals

with Keith Stanley EMC, IMF

Keith Stanley EMC, IMF is a floral designer with an unwavering and ambitious desire to continually challenge himself. He possesses a strong will and eagerness to learn, as well as a passion for imparting his knowledge, skills, and love of...

Weddings by EMC designers

Seen through traditions and local customs

In this edition of the EDGE fanzine, we are proudly presenting EMC designers from all over the world and their work with wedding flowers. Moreover, we feature the designers from our educational EMC core team with...

Wool in floral designs

Seeing potential and finding inspiration from EMC Educational Team 

To see potential in a material you design with means that you recognise its inherent qualities and characteristics, and you are able to envision how these properties can be utilised to achieve a...

Infinite ways to design

When sustainability is more than a trendy topic

During the past decade, European Master Certification has been an educational program where open minded florists from all over the world have been through the process of realising all of their...

Celebrating Creativity

by Sara Marie Andrews, EMC

The story of the EMC Mastermind Experience, as seen through the eyes of the participants enfolds in a 3 parts blog, detailing every aspect of the journey our designers have embarked on in September 2022. Set up as an anniversary event to...

Conquering New Peaks of Creativity 

An insight story of the EMC Mastermind 2022 by Sara Marie Andrews, EMC

The story of the EMC Mastermind Experience, as seen through the eyes of the participants enfolds in a 3 parts blog, detailing every aspect of the journey our designers have embarked on...

Journal of an amazing EMC design experience

by Sara Marie Andrews, EMC

The story of the EMC Mastermind Experience, as seen through the eyes of the participants enfolds in a 3 parts blog, detailing every aspect of the journey our designers have embarked on in September 2022. Set up as an...

Inspirational talks

A blog on growth, inspiration and floral design with EMC Coaches

The EMC coaches taking part in this inaugural round table discussion are Diana Toma from Romania but now living in Belgium; Jorge Uribe from Colombia, now living in the USA; and Francisca Pérez...

Focus on one single flower

Advanced Class task to enhance our student's design abilities

Floral design is the art of communicating emotions through flowers. The entire EMC curriculum is built on this concept. It is a place where designers get to grow in their capabilities to engage people...

Portrait of a designer 

EMC Coach, Dalia Bortolotti is an inspiration for us all

Floral design was not Dalia Bortolotti’s original first choice of career.  She has always been interested in flowers and gardening, but that was really as far as it went until there was a crash in...