More than flowers. Much more than a book.

A R T

"Arthur and Stacey challenge themselves to guide the materials into a story of synergy. Their message is an invitation to embrace imperfection and the transcience that makes this medium so perfect.

Design should be an infinite process, a journey of growing and expressing recent emotions. Art will always be a barometer of time."

Tomas de Bruyne - CEO @European Master Certification

^{transcript from the Foreword of the book}

GENESIS

The picture below is first for a reason. Both authors, Arthur Williams and Stacey Bal, look back to the 2019 AIFD Symposium as the moment when they have decided to take on this project together and respond to Florists' Review invitation to edit a book. It...

Manifesting Emotion Through Contemporary Floral Design

Jenny Thomasson AFID, PFCI, EMC

Jenny Thomasson is a talented designer with a sensitive and inimitable approach to floral art. Her continuous strive to become a better version of herself professionally has led her on an educational path to success, where hard work, desire for knowledge and personal input have all beautifully completed her signature style.

We applaud her on this amazing achievement and use this opportunity to celebrate the launch of her book by inviting you to take a journey through the process that lead to “Perishable Poetics” becoming a reality.

On behalf of the entire EMC family around the world, sincere congratulations, Jenny! 

Tomas de Bruyne, CEO @European Master Certification

How it all...

the story of a floral designer curating a book with global inspiration

with Julia Marie Schmitt AIFD, CFD, ICPF, EMC, PFCI

"An international collaboration of 19 floral designers, 

^{Winter Botanicals: Capturing the Spirit of the Season in Flowers}

 is a beautiful pictorial instructional book.  Inspired by different cultures, geography and traditions, the expressions within these pages interweave the stories and passions of the floral artists through the medium of botanicals of the season.  Each design allows you to learn, in a step by step fashion, how to recreate the design as well as learn tips and techniques.  It will awaken your creativity to tell your stories with Winter Botanicals."

^{from www.flowersbyjuliamarie.com}

Julia Marie Schmitt is a dynamic and...