More than flowers. Much more than a book.


"Arthur and Stacey challenge themselves to guide the materials into a story of synergy. Their message is an invitation to embrace imperfection and the transcience that makes this medium so perfect.

Design should be an infinite process, a journey of growing and expressing recent emotions. Art will always be a barometer of time."

Tomas de Bruyne - CEO @European Master Certification

transcript from the Foreword of the book


The picture below is first for a reason. Both authors, Arthur Williams and Stacey Bal, look back to the 2019 AIFD Symposium as the moment when they have decided to take on this project together and respond to Florists' Review invitation to edit a book. It...

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Inspired To Inspire: Winter Botanicals


the story of a floral designer curating a book with global inspiration

with Julia Marie Schmitt AIFD, CFD, ICPF, EMC, PFCI

"An international collaboration of 19 floral designers, 

Winter Botanicals: Capturing the Spirit of the Season in Flowers

 is a beautiful pictorial instructional book.  Inspired by different cultures, geography and traditions, the expressions within these pages interweave the stories and passions of the floral artists through the medium of botanicals of the season.  Each design allows you to learn, in a step by step fashion, how to recreate the design as well as learn tips and techniques.  It will awaken your creativity to tell your stories with Winter Botanicals."

from www.flowersbyjuliamarie.com

Julia Marie Schmitt is a dynamic and...

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EMC Coaching Team Meet Up in a Blended Interview


How did you grow through EMC/how did EMC help you grow?

I’ve learned so much since I started my EMC journey in fall 2017. The challenges and learning do not stop upon my graduation. Naturally, I take EMC as a continuum, lifelong learning experience just as I practice Ikebana artistry. With this mindset, I’ve discovered that there are endless new knowledge and skills to learn and share. The diversified EMC community allows me to meet peers from different countries and cultures. I’ve gained beautiful friendship along the way, and I’ve also become a better and confident floral designer! Sherene S Tan, AIFD, EMC

The growth for me has been tremendous, and it continues today. It reignited my thirst for knowledge, which continues to push me to grow as a designer....

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