Expanding Creativity through Small Intimate Events

May 16, 2021

EMC GO LIVE BRINGS CREATIVITY INTO ACTION!

Context

2021 is a big year for events worldwide. It is probably as important as last year was radical. After the earthquake that shook the entire planet, considering the new developments and the way the world is going forward, it is most likely that the events are facing an year of changes, challenges, but also opportunities and adventures!

We are now at the very start of the 2021 wedding season and there are certainly a lot of uncertainties, but also new trends and new approaches appearing. Which is always super exciting for the designers and creatives in this business. But how big are those changes going to be? How will the concept of events themselves balance the need for socialising with the must be of the...

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Behind The Lens of Alex Mateiu

May 13, 2021

integrating P H O T O G R A P H Y

enhancing floral design visually | with Alex Mateiu, the photographer.

Committed to constantly developing new and exciting means of reaching out to the floral community, providing quality education, and also valuable experiences, EMC is focusing on using the best of today’s technology to build up a complex and integrated event: EMC GO LIVE!

This 2-day virtual event offers florists and designers together the opportunity to learn and connect. Exploring the future in this fast-changing world with a conscious creative mindset is vital and a goal for us all. One of the speakers of the event is Alex Mateiu, from Romania. A talented artist who has experience with event photography, interior and architecture photography and in more...

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Tomas De Bruyne talks creativity

May 05, 2021

Creativity Is An Action, Not A Feeling!

Tomas De Bruyne is an internationally acclaimed author, speaker and teacher.

Co-founder and director of European Master Certification, a unique program aiming to empower designers from all over the world to grow and expand their creativity. He is a very skilled communicator who genuinely connects and interacts with people, delivering the message and making sure it was understood.

Tomas teaches floral design by relying of a very strong foundation of theoretical knowledge, but delivers the message from a very practical perspective. His successful experience as a trendsetter, globetrotter, entrepreneur, influencer, artist, award winner and judge, all set him apart as a unique voice and a on of a kind floral design teacher with a strong passion and...

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The Importance of Trends

Jun 08, 2020

Are we trendsetters or trend-followers? How do we use trends in our day-to-day designs? Can we balance how much we are influenced by a trend and how much we strive to find our own creative individuality?

photos from Vogue ArabiaVogueModeRSVP

Who sets the trends and what do we do with them?

We hope to inspire you in finding your own answers regarding the above questions, throughout this blog. Even more, we hope to help you raise your own questions in regard to your personal creative endeavor in floral design and open your appetite for knowledge in general, as that truly is the source of all creative strength.

In this article, we want to answers some general questions regarding trends, to introduce you to the world of trends. Let’s be curious about design TRENDS...

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Alexandra Farms hosts Educational Partner EMC at Garden Rose Farm in Bogotá, Colombia

Apr 26, 2019

Alexandra Farms hosted their international educational partner European Master Certification (EMC) for a week-long session in Bogotá, Colombia from March 25-30. Eleven members of EMC’s Core Educational Team, coming from different countries and backgrounds, all speaking the language of EMC nomenclature, Elements and Principles, eagerly took in the beauty of the farm, the vibrancy of Bogotá, and the history of rose growing in Colombia. The EMC Core Team consists of designers from Romania, Belgium, Switzerland and the United States who are event and wedding designers, freelancers and retail flower shop owners.

 

“The idea to organize our EMC team building with our partner is a testimony to the power of collaboration,” explains Tomas De Bruyne, the...

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