Manifesting Emotion Through Contemporary Floral Design

Jenny Thomasson AFID, PFCI, EMC

Jenny Thomasson is a talented designer with a sensitive and inimitable approach to floral art. Her continuous strive to become a better version of herself professionally has led her on an educational path to success, where hard work, desire for knowledge and personal input have all beautifully completed her signature style.

We applaud her on this amazing achievement and use this opportunity to celebrate the launch of her book by inviting you to take a journey through the process that lead to “Perishable Poetics” becoming a reality.

On behalf of the entire EMC family around the world, sincere congratulations, Jenny! 

Tomas de Bruyne, CEO @European Master Certification

How it all...

The line where the imaginary starts to become reality.

There is always a creative feeling when you are holding a pencil, as it gives you the freedom to illustrate what’s in your mind. By means of drawing rough lines and shapes, you begin to use creativity to explore interesting concepts and focus on optimal solutions. A sketch is the moment of genesis of every design.

sketch (noun) = a simple, quickly-made drawing that does not have many details.

^{according to https://dictionary.cambridge.org/dictionary/english/sketch}

It has the word simple in the definition, yet many people are reluctant to sketching. Most of the times, their mind frame is anchored in the idea that they don't know how to draw... But ...