Expanding Creativity through Small Intimate Events

May 16, 2021

EMC GO LIVE BRINGS CREATIVITY INTO ACTION!

Context

2021 is a big year for events worldwide. It is probably as important as last year was radical. After the earthquake that shook the entire planet, considering the new developments and the way the world is going forward, it is most likely that the events are facing an year of changes, challenges, but also opportunities and adventures!

We are now at the very start of the 2021 wedding season and there are certainly a lot of uncertainties, but also new trends and new approaches appearing. Which is always super exciting for the designers and creatives in this business. But how big are those changes going to be? How will the concept of events themselves balance the need for socialising with the must be of the...

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Behind The Lens of Alex Mateiu

May 13, 2021

integrating P H O T O G R A P H Y

enhancing floral design visually | with Alex Mateiu, the photographer.

Committed to constantly developing new and exciting means of reaching out to the floral community, providing quality education, and also valuable experiences, EMC is focusing on using the best of today’s technology to build up a complex and integrated event: EMC GO LIVE!

This 2-day virtual event offers florists and designers together the opportunity to learn and connect. Exploring the future in this fast-changing world with a conscious creative mindset is vital and a goal for us all. One of the speakers of the event is Alex Mateiu, from Romania. A talented artist who has experience with event photography, interior and architecture photography and in more...

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Design From The Heart with Orit Hertz

May 08, 2021

Orit Hertz -  Instructor. Event designer. Conscious creative. Freelance florist. Artist. Teacher.

Orit Hertz School of Design and Flower Arrangement opened in Israel, in 2009 to offer professional level courses on flower arrangement at the highest level, in a pastoral setting and for small, intimate groups. The courses and workshops aim to help students learn how to connect the flowers to their authentic inner world and to arrange them in order to create stirring works of art that hold great meaning to their creators.

Orit Hertz is a floral artist who has an amazing ability to blend in soulful stories in her designs. Her quest for authenticity and love of all things nature, translate into exquisite floral compositions that are full of emotion. Consciously creating artful displays,...

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Let's Talk! Our EMC GO LIVE Event...July 13-14 '21

May 04, 2021

EMC GO LIVE EVENT
JULY 13th & 14th, 2021

Connection & Interaction Through Flowers

We are all part of a blessed group of people whose professional, and sometimes personal, life evolves around flowers, whether we call ourselves florists, designers, artists, passionate, amateurs, teachers or students, master florists or retailers and so on. 

A perfect work of art in its own right, a creation of absolute beauty, flowers are the medium that not only express emotions, but have within them life itself. Flowers have the power to connect us, but it is up to us to use that connection and transform it into an interaction.

Flowers are at the core of our creative metier, but if we think about it, it has an entire world move around its existence. The floral...

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