New Ways to Learn Techniques


Floral design, as all other art forms, cannot exist without techniques. Literally speaking, they are the actions that transform any creative idea from a glimpse of imagination to a real life product that we can feel, touch, see and ultimately enjoy. 

Techniques are vital decision-making factors in the total design process. They enable us to actually transform an idea in reality. The quality of the final outcome depends substantially on the quality of our choices as designer.

By choosing the most suitable technique for the execution of the mechanics, the final result is substantially improved. The more technical knowledge you possess, your design possibilities become unlimited and this is mathematically proven, as there is a radical increase in the number of possible...

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One medium. Infinite Potential.


We hope to challenge you to always search for the unlimited potential of every technique you use and work towards finding your unique signature style.

At EMC we put great value on learning from Art, as floral design as a metier is ultimately, an artistic profession. We play with the same elements and principles as any artist, like balance, colour, texture, proportion etc., the difference is the medium we use, ours having one important feature that greatly sets us apart: it lives.

As part of the EMC learning process, we take our students during Advanced class on a trip to the one of the most important Museums in the world, The Louvre, in order for them to interact and feel art at it's best. We guide them through the process of understanding how important it is to be...

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