February 2020 Expressions Newsletter



Welcome where it all happens!


Fleuramour’s 25th Anniversary will precede this fabulous event! Our dates for EMC Go LIVE are September 29th - October 2nd. More information to come in March’s newsletter!

Envision the VISION!

VISION is the lighthouse that ought to guide the journey of all artists through the creative world! 

Vision reveals purpose, purpose determines objectives, objectives help establish guidelines and rules, which translate into actions. From the way we each run our business to the way we create floral designs, everything is determined by either having a vision, or by lacking one. Inspiration and creativity alone, two words we hear so often in...

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December 2019 EXPRESSIONS Newsletter

EMC Takes a Looking back on 2019

As 2019 is quickly coming to an end, what better way to start the new year than to take a brief look back at the foundations that were laid. A Moment with Tomas: EMC New Certification

With many of the EMC Family reaching out to me asking for more information on the New EMC Certificate, I had a chance to sit down with Tomas de Bruyne to answer some of your questions.

Q: Why is this new Certificate Important for EMC?

Tomas: The recognition by the Royal Belgium Floral Association and the Belgium Chamber of Commerce sets the EMC program apart from a workshop.  To receive this recognition, EMC must meet certain criteria including teaching theory, creating bouquets and students  required to take exams.  This means that the students have...

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August 2019 Expressions Newsletter

EMC to Participate at Fleuramour 2019

With a EMC Fleuramour Team comprised of EMC Subscribed Members and Core Educational Team, EMC is preparing for participating in Fleuramour 2019: Back to the Future.  On Friday 27 September, EMC will be present at the first ever POP UP Stand at Fleuramour, an event hosted by EMC educational Partner REKAD.  Every 30 minutes, there will be a demonstration in the Pop Up, along with opportunities for the public to engage with graduates and the EMC bvba.

On Saturday 28 September 2019, the 2nd Annual EMC Family Day will again take place at Fleuramour.  The day will be filled with an EMC Pit Demonstration, a hands on workshop given by French Master Designer Frederic Dupre, a lecture series by Belgian Master Moniek Vanden Burghe entitled An...

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Alexandra Farms hosts Educational Partner EMC at Garden Rose Farm in Bogotá, Colombia

Alexandra Farms hosted their international educational partner European Master Certification (EMC) for a week-long session in Bogotá, Colombia from March 25-30. Eleven members of EMC’s Core Educational Team, coming from different countries and backgrounds, all speaking the language of EMC nomenclature, Elements and Principles, eagerly took in the beauty of the farm, the vibrancy of Bogotá, and the history of rose growing in Colombia. The EMC Core Team consists of designers from Romania, Belgium, Switzerland and the United States who are event and wedding designers, freelancers and retail flower shop owners.


“The idea to organize our EMC team building with our partner is a testimony to the power of collaboration,” explains Tomas De Bruyne, the...

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