Expanding Creativity through Small Intimate Events

May 16, 2021

EMC GO LIVE BRINGS CREATIVITY INTO ACTION!

Context

2021 is a big year for events worldwide. It is probably as important as last year was radical. After the earthquake that shook the entire planet, considering the new developments and the way the world is going forward, it is most likely that the events are facing an year of changes, challenges, but also opportunities and adventures!

We are now at the very start of the 2021 wedding season and there are certainly a lot of uncertainties, but also new trends and new approaches appearing. Which is always super exciting for the designers and creatives in this business. But how big are those changes going to be? How will the concept of events themselves balance the need for socialising with the must be of the...

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Behind The Lens of Alex Mateiu

May 13, 2021

integrating P H O T O G R A P H Y

enhancing floral design visually | with Alex Mateiu, the photographer.

Committed to constantly developing new and exciting means of reaching out to the floral community, providing quality education, and also valuable experiences, EMC is focusing on using the best of today’s technology to build up a complex and integrated event: EMC GO LIVE!

This 2-day virtual event offers florists and designers together the opportunity to learn and connect. Exploring the future in this fast-changing world with a conscious creative mindset is vital and a goal for us all. One of the speakers of the event is Alex Mateiu, from Romania. A talented artist who has experience with event photography, interior and architecture photography and in more...

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Unique Education Becomes Reality

May 10, 2021

EMC IS ALL ABOUT YOU!

EMC is not a floral workshop, nor a series of tutorials. It’s not exactly a school, per se, and it certainly isn’t offering any recipes for people to replicate. It’s not really a masterclass, either and yes, one does get an official certification in the end, but that’s not really the goal in itself.

 

We’ve put experience and passion into designing a complex curriculum, an outstanding learning process, and a great coaching program. European Master Certification is a floral educational concept and program that cannot be categorized because neither can you! And you shouldn’t fit in a category, as your individuality, your personality, and your distinctive experience are the attributes that make you unique.

European...

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Design From The Heart with Orit Hertz

May 08, 2021

Orit Hertz -  Instructor. Event designer. Conscious creative. Freelance florist. Artist. Teacher.

Orit Hertz School of Design and Flower Arrangement opened in Israel, in 2009 to offer professional level courses on flower arrangement at the highest level, in a pastoral setting and for small, intimate groups. The courses and workshops aim to help students learn how to connect the flowers to their authentic inner world and to arrange them in order to create stirring works of art that hold great meaning to their creators.

Orit Hertz is a floral artist who has an amazing ability to blend in soulful stories in her designs. Her quest for authenticity and love of all things nature, translate into exquisite floral compositions that are full of emotion. Consciously creating artful displays,...

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Tomas De Bruyne talks creativity

May 05, 2021

Creativity Is An Action, Not A Feeling!

Tomas De Bruyne is an internationally acclaimed author, speaker and teacher.

Co-founder and director of European Master Certification, a unique program aiming to empower designers from all over the world to grow and expand their creativity. He is a very skilled communicator who genuinely connects and interacts with people, delivering the message and making sure it was understood.

Tomas teaches floral design by relying of a very strong foundation of theoretical knowledge, but delivers the message from a very practical perspective. His successful experience as a trendsetter, globetrotter, entrepreneur, influencer, artist, award winner and judge, all set him apart as a unique voice and a on of a kind floral design teacher with a strong passion and...

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Let's Talk! Our EMC GO LIVE Event...July 13-14 '21

May 04, 2021

EMC GO LIVE EVENT
JULY 13th & 14th, 2021

Connection & Interaction Through Flowers

We are all part of a blessed group of people whose professional, and sometimes personal, life evolves around flowers, whether we call ourselves florists, designers, artists, passionate, amateurs, teachers or students, master florists or retailers and so on. 

A perfect work of art in its own right, a creation of absolute beauty, flowers are the medium that not only express emotions, but have within them life itself. Flowers have the power to connect us, but it is up to us to use that connection and transform it into an interaction.

Flowers are at the core of our creative metier, but if we think about it, it has an entire world move around its existence. The floral...

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Soul Searching Floral Stories

Apr 22, 2021
 

Ikebana inspiration

featuring Sherene S. Tan, AIFD EMC and Keith Stanley, EMC


The featured designers are members of the EMC Core Team as Coaches, experienced florists and wonderful people that share a common passion for one of the most ancient schools of floral design in the world, Ikebana.

There is a certain kind of magical calmness that surrounds the designs of both Keith Stanley and Sherene S. Tan, as their signature style designs always showcase a beautiful blend of styles, a unique approach to design and the love for that constant personal and creative growth. There is no greater value in floral design than communicating emotions through creativity and there is no doubt that that the floral works of Sherene and Keith speak of their inner soul and beauty, with...

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Learning Is An Experience

Apr 06, 2021
 

European Master Certification is an educational program, and, as accustomed, at the end of it, on graduation day, each student gets a diploma. There is an exam, that takes place at the end of the Advanced Class and of course, grading the performance of the students is require. Besides being a wonderful event, held at the 14th century beautiful building of the Town Hall in Bruge, besides the great Belgian beer they serve and all the fun that one can feel in the air, the graduation of EMC is not a destination in itself. 

At EMC we put the value more on the journey our students make, on the learning process, which never really ends on graduation day.

We constantly prepare ourselves to perform better, which is our goal, in the end: to make the best of what we do. Our clients...

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I M P E R M A N E N T

Jan 02, 2021
 

 

 More than flowers. Much more than a book.

A R T

"Arthur and Stacey challenge themselves to guide the materials into a story of synergy. Their message is an invitation to embrace imperfection and the transcience that makes this medium so perfect.

Design should be an infinite process, a journey of growing and expressing recent emotions. Art will always be a barometer of time."

Tomas de Bruyne - CEO @European Master Certification

transcript from the Foreword of the book

GENESIS

The picture below is first for a reason. Both authors, Arthur Williams and Stacey Bal, look back to the 2019 AIFD Symposium as the moment when they have decided to take on this project together and respond to Florists' Review invitation to edit a book. It...

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Persihable Poetics

Dec 15, 2020
 

Manifesting Emotion Through Contemporary Floral Design

Jenny Thomasson AFID, PFCI, EMC

Jenny Thomasson is a talented designer with a sensitive and inimitable approach to floral art. Her continuous strive to become a better version of herself professionally has led her on an educational path to success, where hard work, desire for knowledge and personal input have all beautifully completed her signature style.

We applaud her on this amazing achievement and use this opportunity to celebrate the launch of her book by inviting you to take a journey through the process that lead to “Perishable Poetics” becoming a reality.

On behalf of the entire EMC family around the world, sincere congratulations, Jenny! 

Tomas de Bruyne, CEO @European Master Certification

How it all...

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