February 2020 Expressions Newsletter

 

EMC GO LIVE

Welcome where it all happens!

MARK YOUR CALENDARS, EMC GRADS AND STUDENTS! EMC Go LIVE is coming this September!

Fleuramour’s 25th Anniversary will precede this fabulous event! Our dates for EMC Go LIVE are September 29th - October 2nd. More information to come in March’s newsletter!


Envision the VISION!

VISION is the lighthouse that ought to guide the journey of all artists through the creative world! 

Vision reveals purpose, purpose determines objectives, objectives help establish guidelines and rules, which translate into actions. From the way we each run our business to the way we create floral designs, everything is determined by either having a vision, or by lacking one. Inspiration and creativity alone, two words we hear so often in...

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January 2020 Expressions Newsletter

Saying Good-Bye

For the past 2 years, I have had the privilege each month of sharing news of the ever-growing EMC Family with you. I have thoroughly enjoyed getting to know each and every one of you through this process! It is with a sad heart that I am announcing that as I begin a new chapter of my professional career, I am stepping down from all my responsibilities with EMC at the end of January 2020. 

I began my tenure with EMC as a student in 2013 and graduated in 2014 with the smallest EMC Class on record!  Thanks to a wonderful opportunity to become part the original EMC Team in 2015 when EMC was beginning to grow into Europe and the South American Hemisphere,  I have had the honor to represent EMC as part of an incredibly talented group who traveled around North...

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December 2019 EXPRESSIONS Newsletter

EMC Takes a Looking back on 2019

As 2019 is quickly coming to an end, what better way to start the new year than to take a brief look back at the foundations that were laid. A Moment with Tomas: EMC New Certification

With many of the EMC Family reaching out to me asking for more information on the New EMC Certificate, I had a chance to sit down with Tomas de Bruyne to answer some of your questions.

Q: Why is this new Certificate Important for EMC?

Tomas: The recognition by the Royal Belgium Floral Association and the Belgium Chamber of Commerce sets the EMC program apart from a workshop.  To receive this recognition, EMC must meet certain criteria including teaching theory, creating bouquets and students  required to take exams.  This means that the students have...

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November 2019 Expressions Newsletter

EMC Welcomes Newest Graduates

On September 16, 2019, the EMC Family welcomed the newest Alumni from EMC China, EMC Italy, EMC North America and EMC Belgium who participated in the EMC Advanced Brugge from September 9-16, 2019.  This group made history by being the first to receive the newly Accredited EMC Certificate.  This certificate is officially recognized and certified by the Belgium Chamber of Commerce as well as The Royal Belgium Floral Association. Their EMC journey included numerous days of advanced theory, a trip to Paris, a day out in Brugge and many social evenings together.  Also, as many of us who are EMC Alumni remember fondly, the EMC Advanced Students earned their certification by passing the nomenclature exam as well as the practical, oral and...

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August 2019 Expressions Newsletter

EMC to Participate at Fleuramour 2019

With a EMC Fleuramour Team comprised of EMC Subscribed Members and Core Educational Team, EMC is preparing for participating in Fleuramour 2019: Back to the Future.  On Friday 27 September, EMC will be present at the first ever POP UP Stand at Fleuramour, an event hosted by EMC educational Partner REKAD.  Every 30 minutes, there will be a demonstration in the Pop Up, along with opportunities for the public to engage with graduates and the EMC bvba.

On Saturday 28 September 2019, the 2nd Annual EMC Family Day will again take place at Fleuramour.  The day will be filled with an EMC Pit Demonstration, a hands on workshop given by French Master Designer Frederic Dupre, a lecture series by Belgian Master Moniek Vanden Burghe entitled An...

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July 2019 Expression Newsletter

EMC makes a strong presence at AIFD AWAKEN S Symposium

As the International Floral Community came together in Las Vegas from 6-10 July for the American Institute of Floral Designer (AIFD) Annual Symposium, the EMC family was also very active during this event.  EMC had the opportunity to get together for a reunion at the Beer Park where graduates, students and the EMC bvba shareholders gathered.  During this gathering, Hitomi Gilliam, retired co-founder of EMC, was the guest of honor for her years of dedication and service. 

Many EMC Graduates and Students, including Stacey Carlton AIFD EMC, Arthur Williams AIFD EMC, Sherene Tan AIFD EMC, Summer Kwak EMC, Alejandro Figueria AIFD, were part of the Wabi Sabi Stage presentation that opened Symposium. 

Also, Julia...

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June 2019 Expression Newsletter

EMC explores Techniques in Valencia

From 11-12 June 2019, EMC Technique Instructor Dalia Bartolotti EMC conducted the First EMC Technique Course in Europe at Mercaflor, Valencia, Spain.  "It was a very diverse group of designers," Dalia explains. "The skill level was very high and the designers were experienced and very professional.  Many owned their own floral businesses." 

The course took place at an exception facility and was hosted by Paco  Medina Mateos, a talented Spanish Floral Artist from Madrid.  "Thanks to Paco, we are able to source and provide locally grown botanicals for this EMC experience as well as Alexandra Farm Roses," comments Dalia. "The dahlias were incredibly beautiful and stunning!"

Thanks to the Sponsorship of OASIS Spain and a contest...

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May 2019 Expressions Newsletter

EMC Well Represented at First Lady's Luncheon in Washington DC

Six members of the EMC Family were honored to be a part of the Certified American Grown design team at the 107th Annual First Lady's Luncheon in Washington DC.  Representing every graduating class as well as the present student class, under the co-leadership of Christi Lopez AIFD, EMC (Class of 2016), designers Carrie Wilcox EMC (Class of 2012), Julia Marie P Schmitt AIFD, EMC, ICPF, PFCI, (Class of 2014), Jennifer Baker EMC (Class of 2016), Jennifer Figge EMC (Class of 2018) and present EMC Student Pia Geragthy designed centerpieces, flower walls, head table pieces and 1200 corsages for three days in the heart of the US Capitol. 

   

Sue Yamaguchi AIFD, EMC  Joins EMC Core Team

EMC...

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Alexandra Farms hosts Educational Partner EMC at Garden Rose Farm in Bogotá, Colombia

Alexandra Farms hosted their international educational partner European Master Certification (EMC) for a week-long session in Bogotá, Colombia from March 25-30. Eleven members of EMC’s Core Educational Team, coming from different countries and backgrounds, all speaking the language of EMC nomenclature, Elements and Principles, eagerly took in the beauty of the farm, the vibrancy of Bogotá, and the history of rose growing in Colombia. The EMC Core Team consists of designers from Romania, Belgium, Switzerland and the United States who are event and wedding designers, freelancers and retail flower shop owners.

 

“The idea to organize our EMC team building with our partner is a testimony to the power of collaboration,” explains Tomas De Bruyne, the...

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April 2019 Expression Newsletter

Uncategorized Apr 15, 2019

Alexandra Farms hosts Educational Partner EMC at Bogota, Colombia

From 25-30 March 2019, 11  members of the EMC Core Educational Team was hosted by International Educational Partner Alexandra Farm in Bogota, Colombia.   Alexandra Farms’ President Jose Azout treated the EMC Core Team to a once in a life time experience of touring two rose farms including interacting with the roses in the new variety block.   They also experienced the production and post production process of the 60 different varieties grown on two different Alexandra Farms including the David Austin Rose Block.  At the end of the tour,  the team helped Alexandra Farms determine which of the 200 test varieties contain the characteristics that fulfill the requirements of florist and...

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