NEW WAYS TO LEARN TECHNIQUES

 

Floral design, as all other art forms, cannot exist without techniques. Literally speaking, they are the actions that transform any creative idea from a glimpse of imagination to a real life product that we can feel, touch, see and ultimately enjoy. 

Techniques are vital decision-making factors in the total design process. They enable us to actually transform an idea in reality. The quality of the final outcome depends substantially on the quality of our choices as designer.

By choosing the most suitable technique for the execution of the mechanics, the final result is substantially improved. The more technical knowledge you possess, your design possibilities become unlimited and this is mathematically proven, as there is a radical increase in the number of possible...

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Inspired To Inspire: Winter Botanicals

 

the story of a floral designer curating a book with global inspiration

with Julia Marie Schmitt AIFD, CFD, ICPF, EMC, PFCI

"An international collaboration of 19 floral designers, 

Winter Botanicals: Capturing the Spirit of the Season in Flowers

 is a beautiful pictorial instructional book.  Inspired by different cultures, geography and traditions, the expressions within these pages interweave the stories and passions of the floral artists through the medium of botanicals of the season.  Each design allows you to learn, in a step by step fashion, how to recreate the design as well as learn tips and techniques.  It will awaken your creativity to tell your stories with Winter Botanicals."

from www.flowersbyjuliamarie.com

Julia Marie Schmitt is a dynamic and...

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From Virtual To Real

 

 

EMC making the FIRST ONLINE FOUNDATION COURSE

The first students of the first EMC On-line Foundation Course have just started their floral education with this new and innovative approach, called BLENDED LEARNING. We are all excited and thrilled to see this on-line experience become a reality!

The idea of having an on-line course was already on the EMC agenda before COVID, set as a project for later in the future. As many, we had to reinvent and re-calibrate the way we provide education, to adapt to the changes that occurred in the past months on a global level, severely impacting the local communities as well. Businesses working different, decisions you cannot control impacting you directly, changes occurring too fast, working with a completely different medium, in...

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Meet the EMC Mentorship Team

 
 
 
The EMC mentorship program is a very important part of the educational experience we offer to our students. Having a mentor gives you the opportunity to learn from someone who whats you to grow, to be guided by someone who has already experienced the entire process. The mentors are chosen from our previous generations of graduates, who are talented designers and, even more importantly, have the skills and passion to guide fellow students on their journey within the European Master Certification program. 


"I believe a student gains so much value by being mentored. You are aligned with someone who has successfully completed the EMC program and who will share relevant knowledge, experiences and information that reinforces a student’s...

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EMC Coaching Team Meet Up in a Blended Interview

 

How did you grow through EMC/how did EMC help you grow?

I’ve learned so much since I started my EMC journey in fall 2017. The challenges and learning do not stop upon my graduation. Naturally, I take EMC as a continuum, lifelong learning experience just as I practice Ikebana artistry. With this mindset, I’ve discovered that there are endless new knowledge and skills to learn and share. The diversified EMC community allows me to meet peers from different countries and cultures. I’ve gained beautiful friendship along the way, and I’ve also become a better and confident floral designer! Sherene S Tan, AIFD, EMC


The growth for me has been tremendous, and it continues today. It reignited my thirst for knowledge, which continues to push me to grow as a designer....

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Mirroring Designers: Kristina Rimienė, Lithuania

 
Kristina Rimienė, EMC is one very talented designer and a lady with an amazing personality, She lives in Lithuania and besides owning a flower shop, designing gorgeous events and organising a unique floral festival in her country, Kristina is also quite known to the Lithuanian public as the host of a famous television show. We have interviewed her in this new series of articles, Mirroring Designers, along side Flavia Bruni from Italy, to give you an insight on how the same two areas of creativity, floristry and television, can beautifully and successfully blend together.
How have flowers taken you from the floor of your flower shop to a television studio? Tell us in short, your first encounter with television. 

Four years ago, the idea to make a new talk show for TV where...

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Mirroring Designers: Flavia Bruni, Italy

 

Flavia Bruni, CFD, EMC is one very talented designer and a lady with a breathtaking personality, She lives in Italy and besides owning a flower school, designing gorgeous events and establishing her own wedding Academy, Flavia is also quite known to the Italian public as the host judge of a famous television show featuring aspiring florists. The show features Flavia as a permanent guest judge and hosts the show along side a colleague. We have interviewed her in this new series of articles, Mirroring Designers, along side Kristina Rimienė from Lithuania, to give you an insight on how the same two areas of creativity, floristry and television, can beautifully and successfully blended together.

How have flowers taken you to a television studio? Tell us in...
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One medium. Infinite Potential.

 

We hope to challenge you to always search for the unlimited potential of every technique you use and work towards finding your unique signature style.

At EMC we put great value on learning from Art, as floral design as a metier is ultimately, an artistic profession. We play with the same elements and principles as any artist, like balance, colour, texture, proportion etc., the difference is the medium we use, ours having one important feature that greatly sets us apart: it lives.

As part of the EMC learning process, we take our students during Advanced class on a trip to the one of the most important Museums in the world, The Louvre, in order for them to interact and feel art at it's best. We guide them through the process of understanding how important it is to be...

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BLENDED LEARNING

 

We are each different, unique, grown in an organic way and this concept stands as a foundation on how the European Master Certification has built a learning process that, ultimately, empowers designers to find their own signature style. 

"Life is a constant process of instant creative decisions, and your decisions make up you who you are.  We are all born with an immense package of talents but it’s up to us to discover them and let them flourish. It helps to find people who are an accelerator in this process as mentors or teachers.  It’s up to the teacher to help to develop them for the student but for the common good as well.  We have to cultivate the capacities of creativity in our education.  Creativity all starts by creating our...

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Mike the Florist

 

a project to help business surpass the COVID crisis

Michael Bourguignon is the "chief website guru and chief business person" for Bourguignon Floristas in Madrid, his family company that was established in Spain in 1930, after moving from the Netherlands. He is also the director of the Floral Design School of Barcelona and former president of the International Florist Organisation, Florint. He has recently started a new project, dedicated to help florists from all over the world surpass the effects of the pandemic and the economic crisis that follows, inevitably. Since the focus of this endeavour is education, we were interested to find out more about this project, and approached Mike the Florist to offer us more details and answer a few...

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