Techniques should be seen as actions!

by Tomas De Bruyne

A technique is defined by a verb as it is an action you perform to achieve a certain result. Design is a combination of techniques aimed at expanding creative possibilities! We believe that as designers we are always on the lookout for...

The story of a floral designer curating a book with global inspiration

With Julia Marie Schmitt AIFD, CFD, ICPF, EMC, PFCI

"An international collaboration of 19 floral designers, Winter Botanicals: Capturing the Spirit of the Season in Flowers is a beautiful pictorial...

EMC launches the first online Foundation Course

The first students of the first EMC On-line Foundation Course have just started their floral education with this new and innovative approach, called BLENDED LEARNING. We are all excited and thrilled to see...

EMC Team perspectives

Different approaches to creativity

EMC Coaches and Teachers contribute with their perspectives in a joint interview to share diverse, yet unified views on creativity, education and growth in floral design. We hope to fire up inspiration and have you consider EMC as a unique...

On passion for what you do

Interview with Kristina Rimienė, EMC from Lithuania

Kristina Rimienė, EMC is one very talented designer and a lady with an amazing personality, She lives in Lithuania and besides owning a flower shop, designing gorgeous events and organising a unique floral...

Flavia Bruni, CFD EMC

Insight into the world of television and flowers

Flavia Bruni, CFD, EMC is one very talented designer and a lady with a breathtaking personality, She lives in Italy and besides owning a flower school, designing gorgeous events and establishing her own wedding...

Continuous creativity

How to find infinity in the way you create

We hope to challenge you to always search for the unlimited potential of every technique you use and work towards finding your unique signature style. At EMC we put great value on learning from Art, as floral design as a...

Transforming education

 EMC brings along blended learning in floral education

We are each different, unique, grown in an organic way and this concept stands as a foundation on how the European Master Certification has built a learning process that, ultimately, empowers...

Education for business 

Aiming to help florists surpass the Covid crisis

Michael Bourguignon is the "chief website guru and chief business person" for Bourguignon Floristas in Madrid, his family company that was established in Spain in 1930, after moving from the Netherlands. He...

A simple line

Where the imaginary starts to become reality

There is always a creative feeling when you are holding a pencil, as it gives you the freedom to illustrate what’s in your mind. By means of drawing rough lines and shapes, you begin to use creativity to explore...

The Trend Report 

Out now and available to download

European Master Certification is committed to support floral designers worldwide to grow, to elevate their creative skills and ultimately, develop a signature style. The educational program in itself is giving all our...

Unleash Your Infinite Creative Potential

Editorial by Tomas De Bruyne

The most creative act you will ever undertake is the act of creating yourself! The words of Deepak Chopra are full of wisdom, aren’t they? There is no easy way around it, though. It involves fighting for the things you...