Signature Style Designers Talk Trends


European Master Certification takes pride in the professional achievements of our graduates and students and is always honoring their uniqueness in style and design. As an educational program, EMC has always promoted the importance of delivering education in such a manner that the student becomes a confident designer, an artist with the ability of expressing through the medium of flowers. A signature style is a desideratum for each designer and we strongly encourage and, also enable our students with knowledge and education, to aim for it as a form of a mission, which involves constant development and creative action.

You may know, the European Master Certification has launched the Annual Trend Report, Spring/Summer 2020.

As stated in the last post, we all have deep...

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The line where the imaginary starts to become reality.

There is always a creative feeling when you are holding a pencil, as it gives you the freedom to illustrate what’s in your mind. By means of drawing rough lines and shapes, you begin to use creativity to explore interesting concepts and focus on optimal solutions. A sketch is the moment of genesis of every design.

sketch (noun) = a simple, quickly-made drawing that does not have many details.
according to

It has the word simple in the definition, yet many people are reluctant to sketching. Most of the times, their mind frame is anchored in the idea that they don't know how to draw... But ...

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EMC Spring/Summer Annual Trend Report 2020


European Master Certification is committed to support floral designers worldwide to grow, to elevate their creative skills and ultimately, develop a signature style. The educational program in itself is giving all our students the means to be able to achieve this and we are strongly dedicated to this mission, empowering designers to find their own personal style. We all have deep creative talents and possibilities. We are each unique, dynamic in our diversity. Identifying and cultivating that gift is vital for the growth of a floral designer, but we must not forget we are part of a society, we are influenced by social behavior and in order to always be on top of our game, as designers, we have to know TRENDS.

Starting 2020, EMC is proud to present the ...

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The Importance of Trends

Are we trendsetters or trend-followers? How do we use trends in our day-to-day designs? Can we balance how much we are influenced by a trend and how much we strive to find our own creative individuality?

photos from Vogue ArabiaVogueModeRSVP

Who sets the trends and what do we do with them?

We hope to inspire you in finding your own answers regarding the above questions, throughout this blog. Even more, we hope to help you raise your own questions in regard to your personal creative endeavor in floral design and open your appetite for knowledge in general, as that truly is the source of all creative strength.

In this article, we want to answers some general questions regarding trends, to introduce you to the world of trends. Let’s be curious about design TRENDS...

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The Voice of Hope


Unleash Your Infinite Creative Potential

The most creative act you will ever undertake is the act of creating yourself! The words of Deepak Chopra are full of wisdom, aren’t they?

There is no easy way around it, though. It involves fighting for the things you believe in. It means keep on going with a perseverance mindset to achieve your goals.

Thinking back to my early days, I know I had the ambition and the drive. But I was feeling as an unheard florist seeking ways to get in touch with my ideal client. Sound familiar?

Finding people who were open to my ideas, my vision, my interaction with botanicals, elements and principles translated to them appreciating my designs and my efforts.

I have learned that ideas do not stand by themselves. Something must be done about them, and the...

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The Value of Lessons

Design Green - the EMC Core Team building hosted by Smithers Oasis at their Ohio headquarters took place mid February, 2020. This is a yet to be told, important story that got caught up in the mist of uncertainty and shock that came with this pandemic. The immediate life changing events that followed worldwide made it fade away and the momentum seemed lost. Still, the true value of things lies in their ability to become timeless.

It is a story from a different time now, when a group of people, namely the members of the EMC Core Team, easily flew to Ohio from all different parts of the world, from Hawaii to Belgium. They spent a week as guests of their partners and sponsors of the EMC Program, Smithers Oasis, at their headquarters. As one can imagine, there was no social distancing or...

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The EMC Approach

emc romania tomasdebruyne Apr 26, 2020

Creativity is the most important skill for success in the 21st century.

Growth only comes from intention, the pure intention to become better. Becoming the greatest version of your-self is so much more than a good motto, it is truly a state of mind that helps you achieve your goals. Nowadays, self-education is the best way to grow. You can go as fast or in depth as YOU want. 

Still, education is very much built and focused on sharing information. Attempting to teach a skill by sharing information, instead of training a state of mind is not the right way to go.

At European Master Certification we focus on the student’s ability to process the information. Creativity should be a journey of discovering your own potential, rather than a destination! 

With EMC...

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February 2020 Expressions Newsletter



Welcome where it all happens!


Fleuramour’s 25th Anniversary will precede this fabulous event! Our dates for EMC Go LIVE are September 29th - October 2nd. More information to come in March’s newsletter!

Envision the VISION!

VISION is the lighthouse that ought to guide the journey of all artists through the creative world! 

Vision reveals purpose, purpose determines objectives, objectives help establish guidelines and rules, which translate into actions. From the way we each run our business to the way we create floral designs, everything is determined by either having a vision, or by lacking one. Inspiration and creativity alone, two words we hear so often in...

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January 2020 Expressions Newsletter

Saying Good-Bye

For the past 2 years, I have had the privilege each month of sharing news of the ever-growing EMC Family with you. I have thoroughly enjoyed getting to know each and every one of you through this process! It is with a sad heart that I am announcing that as I begin a new chapter of my professional career, I am stepping down from all my responsibilities with EMC at the end of January 2020. 

I began my tenure with EMC as a student in 2013 and graduated in 2014 with the smallest EMC Class on record!  Thanks to a wonderful opportunity to become part the original EMC Team in 2015 when EMC was beginning to grow into Europe and the South American Hemisphere,  I have had the honor to represent EMC as part of an incredibly talented group who traveled around North...

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December 2019 EXPRESSIONS Newsletter

EMC Takes a Looking back on 2019

As 2019 is quickly coming to an end, what better way to start the new year than to take a brief look back at the foundations that were laid. A Moment with Tomas: EMC New Certification

With many of the EMC Family reaching out to me asking for more information on the New EMC Certificate, I had a chance to sit down with Tomas de Bruyne to answer some of your questions.

Q: Why is this new Certificate Important for EMC?

Tomas: The recognition by the Royal Belgium Floral Association and the Belgium Chamber of Commerce sets the EMC program apart from a workshop.  To receive this recognition, EMC must meet certain criteria including teaching theory, creating bouquets and students  required to take exams.  This means that the students have...

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