Use of exclusive flowers explained

A design by Tomas De Bruyne

That’s a fair question! For any regular day florist, the works of large scale installations are sometimes hard to comprehend simply because you’ve never had the chance to experience the making of one. And most of us...

Portrait of a designer 

EMC Coach, Dalia Bortolotti is an inspiration for us all

Floral design was not Dalia Bortolotti’s original first choice of career.  She has always been interested in flowers and gardening, but that was really as far as it went until there was a crash in...

Design and Critique enfolds

With EMC Alumni bringing growth and gorgeous designs to the table

EMC already started and we're well into our 4th month of the “Design and Critique” program, designed especially for our Alumni. It is a program that you can read more about here and it is...

Growing the ultimate bridal rose

The story of Alexandra Farms nursery

Alexandra Farms is a famous boutique grower, located in the incredibly fertile savanna of Bogotá, high in the Andes Mountains of Colombia. The garden roses and David Austin varieties from Alexandra Farms are...

Floral creations serving a theme 

The art of design blends with photography in the work of EMC Alumni

A theme is not the same as the subject of a work.  Themes are similar but also different from motifs in that themes are ideas conveyed by the...

What can you find in the EDGE fanzine?

EMC Teachers presenting designs focused on one technique

A fanzine is a publication produced by enthusiasts of a particular cultural phenomenon for the pleasure of others who share their interest.

Our phenomenon is called floral design and if...

Flowers can change your life!

With Gina Thresher, EMC Teacher

Gina is a vivacious, bubbly, and talented floral designer based in Seattle. She is involved mainly in wedding and events floristry at the moment, along with online teaching and a wide range of workshops that she runs in her studio and...

Nurture the novice attitude within you

How does this contribute to your growth as a floral designer?

When we speak of the novice, are we referring to children or artists? My perception is neither of the two, as it speaks of them both, as different creative...

When creative growth and passion for flowers meet up

Rebecca Raymond - portrait of an EMC Teacher

Rebecca lives on an island in the Pacific Northwest, where she has built up her highly rated weddings and events business, making her one of the most sought-after and respected floral designers in...

How to enhance your floral design photography?

One on one with professional photographer Alex Mateiu

The Circle Community is a space of learning where everyone involved can contribute, either with questions or answers, ideas or new concepts, by encouraging others or by being active.

A while ago,...

EMC inspiration

Learning from the past to focus on the future

As unique as her personality, the floral design is the most intimate accessory a bride wears on her big day.

And the internet has a tone of references as to what bridal flowers mean to the newly wed, but what does it mean...

Learning on a different scale

Floral project designed by Tomas De Bruyne for PWC Belgium

This short clip was taken during the execution of a floral installation designed by Tomas De Bruyne. The client was PWC Belgium on the occasion of the inauguration of their new headquarter building, a...